This is an impossible contradiction in terms.
Just for the sake of argument, I would assert that the real "unrefined" looks more like this...
As a token to honesty, perhaps the factories that produce this refined sugar ought to say it is "less refined". But that wouldn't sound nearly as attractive or trendy.
It is probably inaccurate even to assert that this stuff is "unrefined".
But in this instance the source of the sugar is nectar from flowers, and all the processing is done inside this tiny little factory...
Inside the honey stomach of the bee is where much of the work is done to transform the plant nectar into honey. Raw honey contains the following enzymes: diastase, invertase, catalase, glucose oxidase, acid phosphatase and inulase. These enzymes are infused by the bees to transform nectar into honey. After the worker bee regurgitates the processed nectar into a cell of honeycomb, the moisture content is reduced by convection, which workers facilitate by fanning their wings to circulate air throughout the hive.